1300 377 427
1300 377 427

  • Facebook
  • Twitter
  • Google+
  • Buffer
  • LinkedIn
It wasn’t until 3 years into my business when my business situation changed dramatically due to the GFC, that I needed to consider marketing, advertising or networking to gain more exposure.

I began dabbling with social media 2.5 years ago. The changed situation meant I had the time to invest to do this properly and ‘network’! It was then I realised I didn’t need to spend dollars advertising or attending expensive networking functions but I could simply build relationships in the virtual space. Yes, I am now all for social media and ‘relationship marketing’ and it has proven a very successful method. Mind you, what better place for a virtual assistant to be seen, than in the virtual community!

Twitter, Facebook and LinkedIn has resulted in valuable business connections beyond my local area to reach a global audience. This has greatly increased the reach to potential clients and business alliances.

A Twitter milestone was reached last Friday when I received the 100th inquiry via my Twitter network. I say ‘network’ rather than ‘followers’ because for me, Twitter has allowed me to create an amazingly valuable network. A network which I choose not just to broadcast to but one I choose to engage with, listen to and be a connector for others. Some 126 people I have now met face to face (who I did not know pre-Twitter) and who have been added to my ‘In Real Life‘ Twitter List.

You can see from the graph below how significant Twitter as a lead generator has been during the past 2 years compared to the more traditional method such as the Yellow Pages which covers the 5 years of being in business but not only has Twitter generated leads, the conversions are there also!

Social media, if done properly and not abused, will assist you to:

  • expose your business.
  • build your brand.
  • build credibility, and
  • most importantly, gain trust from your network and this is when the interest in your products/services will take off.

Have you embraced social media for relationship marketing or open to give it a go? Take your first step and come and connect with me on Twitter!

Lead generation statistics
  • Facebook
  • Twitter
  • Google+
  • Buffer
  • LinkedIn

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